What our book marketing services include
Good book marketing services start with the book page itself, then bring the right readers to it. We plan each campaign around your genre, budget and goal — sales, reviews, speaking enquiries or leads for your business — and we tell you plainly which tactics fit and which do not.
- Launch plan and timeline — what happens in the weeks before launch, on launch week and after.
- Amazon book page work — book description, categories, keywords and A+ Content guidance, so the page converts the traffic you pay for.
- Amazon Ads — campaign setup, keyword and product targeting, bid management and ongoing optimisation.
- Email and audience — launch sequence planning for your list, plus reader magnet and sign-up ideas if you are starting from zero.
- PR and podcast outreach — pitch templates and target lists that suit your topic.
- Policy-compliant reviews — ways to reach honest reviewers without breaking Amazon's rules.
- Reporting — monthly performance reports so you can see what is working.
Amazon book marketing: the page, then the ads
Amazon book marketing works best in this order. First, make the product page convincing: a cover that reads at thumbnail size, a clear description, accurate categories and relevant keywords. KDP lets you choose up to three categories and up to seven keywords or short phrases, and its rules ban misleading metadata, so we pick terms that describe your book honestly. Then we send traffic with Amazon Ads, starting small, measuring results and scaling the campaigns that earn their keep.
We also look at your pricing, any promotional price periods, and whether an audiobook edition or paperback would give readers more ways to buy. If your book is not live yet, our Amazon KDP publishing service sets these foundations up from day one.
Launch timeline: before, during and after
- Strategy (before pre-launch). Goals, budget, audience and channels are agreed.
- Pre-launch (ideally 4–8 weeks before go-live). Book page copy, review outreach planning, email list warm-up and media pitches.
- Launch week. A coordinated push across your email list, social channels, outreach and ads.
- Optimise. We review the data, cut what does not work and scale what does. Backlist books follow the same steps, starting at optimisation.
Book reviews: what is allowed
Reviews matter, but Amazon is strict about how you get them. We never buy reviews, swap reviews or offer anything in return for a positive rating. Instead we help you reach readers who may review honestly — advance reader copies, your own email list and reader outreach that follows the platform's rules. Our guide on how to get book reviews on Amazon explains the details.
What we will not promise
No honest marketer can guarantee bestseller status, a set number of sales or a ranking. Results depend on the book, the market and your budget. What we can promise is a clear plan, honest advice and regular reporting so you can make decisions with real numbers. Marketing also works best on a strong foundation, so we often pair campaigns with author branding and, if your cover is holding sales back, a cover redesign.